One of the biggest challenges in 2020 has been the supply chain disruption caused by COVID-19. According to a recent survey by CalAmp and Reuters Events, more than half (51%) of the respondents consider the lack of clarity on consumer demand to be the biggest supply chain bottleneck they are seeing as a result of the COVID-19 pandemic.

However, the pandemic isn’t over, and its ongoing impact still needs to be managed and one of the ways to do that is to change our approach to forecasting to reflect the current market situation. In this article, we will address how that can be done by answering three big questions:

• How can businesses identify true demand?
• What’s the right way to leverage existing company data in light of the pandemic?
• How to make better predictions and prepare for Q4, as well as 2021?

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