Alex Pradhan, Product Strategy Leader at John Galt Solutions
Gunnar Shelton, Demand Management Manager at SunMaid
The Food & Beverage industry has a track record of remarkably stable growth of approximately four percent across consumer and food service sectors combined. Big swings have historically come from promotional demand and wildly successful new product launches which are no comparison to the variability that has rocked the industry since March 2020.
COVID-19 forced farmers to dump milk and leave crops to rot in fields while meat processing operations have been shuttered or sparsely staffed, leaving farmers without a place to process cows, pigs, and chickens. Consumers, stoked by Corona Virus fears, began stockpiling food, which led to huge demand surges and stock-outs at grocery stores and other retail outlets. Meanwhile, schools, restaurants, retail, and office buildings closed with only a few days’ notice, slashing total food service demand by 50% or more.
How do you navigate this new normal and how and when will we bounce back? Watch this webinar to learn how your company can respond faster with greater confidence to business disruptions in the food and beverage industry.
John Galt also published a white paper on this topic. You can download it here.